The end of the year is a good time to reflect
on your business' progress over the past year and plan how you want your
business to develop. Do you want increased success in 2009 or the chance
to enjoy the success you've achieved more? These resolutions are designed
to help you strike a balance between your business and personal life, so
you can achieve a truly satisfying success in the New Year.
1) Learn how to delegate and do more of it.
There are so many things to do when
you're running a small business, it's easy to delude ourselves that we
need to do all of them. Then we wonder why we're so tired and frazzled
and have no time to do anything else! Determine Your Personal Return On
Investment, and decide to let someone else do some of the tasks for a change.
Delegation is the key to a healthy business and a healthy, happy you.
2) Promote your business regularly
and consistently.
Too often the task of promoting a
small business slips to the bottom of the to-do list in the press of urgent
tasks. If you want to attract new customers, you have to make promotion
a priority. Hire a marketing expert, or take the time to create a marketing
plan on your own and follow through. Simply setting aside a certain number
of hours each week to devote to promotion activities can help. Try some
of these Low-Cost Ways To Promote Your Business to get started.
3) Make planning a weekly event.
Planning is vital if you want a healthy,
growing business. Planning lets you take stock of what worked and what
didn't work, and helps you set new directions or adjust old goals. So why
do it just once a year or once a quarter? Set aside time each week to review,
adjust, and look forward. Not only will this help you avoid costly mistakes
and stay on track, but you'll feel more focused and relaxed.
4) Learn something new.
What you choose to learn may be directly
related to your business or completely unrelated. Learning something new
will add to your skills and add a new dimension of interest to your life.
Depending on how you choose to learn, you may meet new and interesting
people, who may become customers, colleagues, or friends. How will you
find the time to learn something new? Delegation, remember?
5) Join a new business organization
or networking group.
There's nothing like talking to other
business people for sparking new ideas, refining old ones, and making contacts.
Whether it's a group specifically designed for networking or an organization
dedicated to a particular type of business, in person or over the 'Net,
making the effort to be a part of a group will revitalize you and your
business.
6) Give something back to your
community.
There are all kinds of worthy organizations
that make a difference in your community. Find a cause that matters to
you, and give what you can. Make this the year that you serve on a committee,
be a mentor, volunteer, or make regular donations to the groups in your
community that try to make the place you live a better place.
7) Put time for you on your calendar.
In Schedule Time For You, I point
out how important it is to take the time to recharge and refresh yourself.
All work and no play is a recipe for mental and physical disaster. So if
you have trouble freeing up time to do the things you enjoy, write time
regularly into your schedule to "meet with yourself" and stick to that
commitment. If you won't invest in yourself, who will?
8) Set realistic goals.
Setting goals is a valuable habit
- if the goals lead to success rather than distress. Resolve that the goals
you set will be goals that are achievable, rather than unrealistic pipe
dreams that are so far out of reach they only lead to frustration. If you
have trouble setting realistic goals, see Setting Goals for a formula to
help.
9) Don't make do; get a new one.
Is there a piece of equipment in
your office that's interfering with your success or something that you
lack that's making your working life harder? Whether it's an old fax machine
that's a pain to use, or the need for a new employee to lighten your work
load, stop putting off getting what you need. The irritation of making
do just isn't worth it.
10) Drop what's not working for
you and move on.
All products aren't going to be super
sellers, all sales methods aren't going to work for everyone, and all suppliers
or contractors aren't going to be ideally suited to your business. If a
technique or a product or a business relationship isn't working for you,
stop using it. Don't invest a lot of energy into trying to make the unworkable
workable. Move on. Something better will turn up.
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